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Google AdWords Specialist

Description

We're seeking an Google AdWords Specialist to join our team on a full-time basis. You will work directly with our executive team and report directly to our Director of Marketing. As a Google AdWords Specialist, you will participate in strategy, planning, buying, and executing digital media campaigns on Google AdWords. You will be involved in the entire campaign cycle from start to finish, determining budgets, strategy, optimization, and even helping to create and modify the creatives used.

What You'll Be Doing

  • Actively participating in digital strategy and media planning meetings
  • Creation of paid search campaigns from ideation to execution
  • Creating detailed reports of campaign performance
  • Performing keyword research and writing ad copy
  • Work with other team members to implement a cohesive and integrated strategy
  • Analyzing online media buys
  • Compiling daily, weekly, monthly, and lifetime reports to quantify results and communicate them to management.
  • Optimizing campaigns to internal ROI metrics
  • Staying informed with Paid Search industry best practices, new trends and technologies and platform updates (e. g. AdWords, Bing, etc.)


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